Meet Our Team

M. Bridget Duffy, MD, is the Chief Medical Officer (CMO) of Vocera Communications, Inc., which provides integrated, intelligent communication that address critical communication challenges within healthcare and other mission-critical industries.

Prior to her appointment as CMO at Vocera, Dr. Duffy co-founded and served as Chief Executive Officer of ExperiaHealth, a company whose mission is to assist organizations in rapidly improving staff and patient loyalty through innovative technologies and solutions that restore the human connection in healthcare. ExperiaHealth was acquired by Vocera Communications and now drives the company’s thought leadership and research collaborative as the Experience Innovation Network.

Dr. Duffy was an early pioneer in the creation of hospitalist medicine and launched programs to accelerate clinical discovery in the field of Integrative and Heart-Brain medicine, helping establish the Earl and Doris Bakken Heart Brain Institute. She previously served as Chief Experience Officer (CXO) of the Cleveland Clinic – the first senior position of its kind in the nation – leading the institution in improving patient experience as its top strategic priority. She is a frequent speaker on the subject of why patient experience matters and how it impacts clinical outcomes.

Dr. Duffy’s work has earned her several accolades. She was named the “2015 Woman of the Year” by Women Health Care Executives and selected as one of the “Most Influential Women in Bay Area Business for 2015” by San Francisco Business Times. In 2014, Dr. Duffy was recognized as a “Health IT Change Agent” by Health IT Outcomes and named among the “Top 50 in Digital Healthcare” by Rock Health. She also earned the Quantum Leap Award for taking the risk to spur internal change in the field of medicine, and was featured in HealthLeaders magazine as one of “20 People Who Make Healthcare Better.”

Dr. Duffy attended medical school at the University of Minnesota, and completed her residency in internal medicine at Abbott Northwestern Hospital in Minneapolis, Minnesota. She currently serves on the advisory boards of Velano Vascular and Maven Clinic, and is on the board of directors for Rock Health and Children’s HeartLink.

Anne is the Managing Director of the Experience Innovation Network, leading the network’s member relations, business development, and consulting. 

For the past decade, Anne has worked across the healthcare sector to drive innovation, improve communication, and reduce health disparities. At Fenton Communications and as an independent consultant, Anne led numerous strategic communication initiatives for health-related nonprofits, foundations, and social enterprises. Anne has provided training and coaching on a variety of topics including audience prioritization, behavior design, message development, and storytelling.

Previously, Anne also served as an Executive Advisor at The Advisory Board Company, a global healthcare research and consulting firm. In her role as their Senior Strategic Partner, Anne helped hundreds of healthcare executives improve outcomes, engage employees, and enhance patient experience.

Anne received her bachelor’s degree from Brown University with a dual concentration in History and Africana Studies. She is certified as a Covered California Enrollment Counselor and spends much of her free time providing career counseling to young professionals in the healthcare industry.

Liz Boehm’s passion is understanding and tackling big questions that lead to improvement in the human experience in healthcare. As the Research Director, Liz leads research and content development for the network’s in-person events and written resources. Prior to joining the Experience Innovation Network, Liz spent 15 years at Forrester Research, leading the firm’s healthcare and life sciences customer experience research. Her studies and interests include culture and innovation, technology and telehealth, behavioral science and coaching, and healthcare experience best practices. 

Liz earned her bachelor’s degree from Amherst College in Women’s and Gender Studies. She served as a Health Extension Volunteer in the Peace Corps in Burkina Faso, West Africa.

Liz enjoys rowing, swimming, hiking, and other outdoor activities. She is a nature photographer, avid traveler, and animal lover.

Rachel Abrahams, MPH, is a Senior Research Manager at the Experience Innovation Network, collaborating with healthcare organizations to improve patient, family, and provider experience through strategic, sustainable innovations.  Prior to joining the Experience Innovation Network, Rachel worked for the Advisory Board Company launching new products in revenue cycle performance technologies and strategic sourcing.  Rachel was part of a team that developed a business intelligence platform for health systems to manage post-payment claim reviews.  She also worked on behalf of health systems to negotiate contracts with medical device suppliers based on transparent pricing and utilization data.

Rachel received her master’s degree in Public Health from Columbia University focusing on both global and domestic issues, including patient access, health care management, mental health treatment, and leadership and innovation.

Rachel has lived abroad in Bangkok, Thailand and Tel Aviv, Israel, and enjoys playing soccer, doing crossword puzzles, and taking dance classes.

Rachel Urbis, MPH, is the Member Engagement Manager for the Experience Innovation Network, leading the network’s advisory services and member relationship strategy. She is responsible for ensuring an exceptional member experience and plays a key role in the day-to-day delivery of member services. Prior to joining the Experience Innovation Network, Rachel worked for Five Rivers Health Centers, coordinating an outreach enrollment program targeting uninsured hospital patients.

Rachel is a native of Michigan and has been a Michigan State University Spartan fan since birth.  She received her B.S. in Human Biology, with a specialization in Bioethics, Humanities and Society from Michigan State University. During undergrad, Rachel studied abroad at Regent’s College in London, comparing the British National Health Service with the evolving U.S. health care system and examining ethical issues that arise from their differences, particularly those concerning allocation of resources. She went on to earn her master’s degree in Public Health, at Michigan State University. During her master’s program, Rachel's research focused on reducing preventable emergency department admissions.

Rachel loves to travel whenever possible, and has had the opportunity to visit five continents. She enjoys spending time with family and friends, boating, skiing and cooking.

Ben Fleury is a Member Engagement Associate at the Experience Innovation Network, working towards maximizing membership value as the project manager across a range of initiatives. He is primarily responsible for coordinating successful member events, supporting members during experience improvement initiatives, and driving strategic approaches to streamlining team operations.

Prior to joining the Experience Improvement Network, Ben worked for two years as an account manager & project lead for an education technology non-profit. Ben holds a Bachelor of Science degree in Materials Science & Engineering from Cornell University. 

Ateret Haselkorn, MPH, MBA, brings the team more than a decade of experience in healthcare and technology intelligence, forecasting, strategy, and education.  Ateret is a sought-after speaker on a host of healthcare topics, including her research into how innovations in telehealth and in social media enable hospitals to improve care delivery, patient experience, and market position.

Ateret joined Vocera from Sg2 Health Care Intelligence, where she was the in-house expert on technology and innovation.  She has worked at Walter Reed Army Medical Center. In this position, Ateret developed the business plan for the use of teleophthalmology for remote diagnosis of diabetic retinopathy. Ateret has also served as Manager of Forecasting and Research with Health Technology Center (HealthTech). 

Ateret received her dual master’s degrees in Public Health and Business Administration from Johns Hopkins University.  She is the recipient of numerous awards and recognitions for her academic and professional work.  She is also a published short story author.

Shanna Hearon is the Manager of Public Relations and Communication for Vocera and its Experience Innovation Network. As a longtime public relations professional and former reporter, Shanna has more than 18 years of experience in media relations, communication, and marketing. For the past 15 years, she has been focused on designing, implementing and managing communication strategies for organizations within the healthcare industry. Prior to joining Vocera in 2011, she was Marketing and Communication manager for Molecular Pathology Laboratory Network.

Shanna received her bachelor’s degree in Communication and Public Relations from the University of Tennessee. After graduating from college, she lived abroad in England and Brazil. She also backpacked through Europe before returning home to start her career in media and public relations. In addition to traveling, Shanna enjoys reading, hiking, camping, live music and spending meaningful time with family and friends.

Kimberly Petty, MBA, MBB, is the Senior Consultant of the Experience Innovation Network, where she utilizes her expertise in process improvement, innovation development, and customer loyalty to enable healthcare organizations to design programs and processes that transform the patient and family experience. Prior to co-founding the Experience Innovation Network, Kim formed Value Genesis, LLC, a strategic healthcare consulting business, where she worked with major hospital systems, senior housing companies, and businesses serving healthcare to develop long-term strategic plans and deploy customer experience programs.

Kim spent more than nine years with General Electric, where she had most recently served as VP, Customer Programs at the company’s Healthcare Financial Services business. In that capacity, she delivered programs in talent development, process improvement, and strategic planning to companies in the healthcare industry. She also led Net Promoter™ Score customer loyalty efforts and supported new product innovation.

Kim's work with healthcare organizations has driven dramatic improvements in satisfaction scores and market share. As a certified Lean Six Sigma Master Black Belt, she has executed many large process improvement projects, reducing cycle times and inefficiencies.

Kim holds a bachelor’s degree in Management Information Systems and International Business from Ohio University and a master’s degree from University of Chicago Booth School of Business, where she studied Organizational Behavior, Entrepreneurship, and Marketing.

Marilyn Pfarr is the Executive Assistant to Bridget Duffy, M.D., and the Office Manager at the Experience Innovation Network's San Francisco location, keeping everything in order and all the moving parts connected.  Prior to joining Vocera and the Experience Innovation Network, Marilyn worked for the San Francisco Giants Baseball Club as the Executive Assistant to the CEO and Managing General Partner, being there for the Giants’ first World Series win in San Francisco.  Marilyn has also provided executive support to several Silicon Valley technology firms throughout her career. As a San Francisco native, Marilyn enjoys hiking the hills, walking on the beach, and of course, cheering on the Giants.