As part of its hiring process, online retailer Zappos asks potential employees to rate their level of weirdness on a scale of one to 10. The goal isn’t to create a magic weirdness quotient, but instead to find people who are comfortable with themselves and willing to bring their authentic selves to work, and equally to accept the strengths and weaknesses of their coworkers as they strive to do the same. This is so important to their culture, that they’ve made “Create fun and a little weirdness” one of their core values.
In healthcare, weirdness is not always welcome. But when it is unleashed, it can lead to the kind of creativity, fun, and connection that builds teamwork and a sense of shared purpose that can powerfully support the kind of relationship-based culture that leads to a differentiated human experience.
We recently came across two great videos created by Experience Innovation Network members that beautifully illustrate how letting a little weirdness show can let staff – and even med students – tap into their human, creative sides. In the first, members of all departments at Maple Grove Hospital in MN – from the executive team and the medical staff to the environmental services team and purchasing – show that they are all trying to bring their best energy to work. In the second, third year medical students, interns, and residents at University of Chicago Medicine make light of the grueling nature of medical rounds and the pressure that doctors face to have all the answers.
What would happen if your hospital, clinic, health center, pharmacy, or back office operations let its weirdness show? Please share examples of how your institution celebrates creativity below!
 Learn more about the 5 imperatives that create a differentiated human experience by requesting the Experience Innovation Network’s latest white paper, “Differentiating on Human Experience.”